Sidewalk Film Festival Spot from Jason Wallis Director on Vimeo.
The Sidewalk Film Festival spot, my first TV commercial! I guess I can add director to my card now. The whole idea of the campaign is showing the passion with which people pursue their art. I just read that the majority of films made today are made for under $30K, by directors who will do anything to see their art on the screen. We took one of our local directors to an old gas station which we felt was the perfect backdrop to the story of his filmmaking experience. Cinematic lighting is something that I have been curiously pursuing for a while. It seems that there aren’t nearly the resources for that as there are for still photography. So, I am taking as much of what I know with stills and applying it the best I can. This shot was actually done in full sun with a 12×12′ 1 stop scrim in between the subject and the sun. It’s probably some of the prettiest light there is.




Hi Jason. I’m pretty shy about making comments on other photographers’ blogs, but I really like what you did with this commercial.
I’ll bet there is a nice feeling of satisfaction associated with making such a smooth transition into a new medium. What a cool project to be a part of.
Comment by Meggan Haller — October 8, 2009 @ 8:28 am